If you perform an Internet search on Disney, you’ll quickly discover people have very strong opinions regarding the company – they either love it and the memories it brings, or hate it and view it as a greedy money-machine that preys on kids.
Personally, I think the latter is a bit extreme. I’ve never been to Disney World, but now that I’m a mom ~ I would love to take my son once he he old enough to enjoy and remember the trip.
For the time being, he LOVES Disney / Pixar Cars! Not the original, the sequel…and he knows the difference! He also enjoys Mater’s Tall Tales on Netflix. If he could have his way, he would watch the entire movie every day. But, I don’t want him to develop “couch potato” tendencies, so we break it up with educational DVDs and play.
Because he loves Cars so much ~ I find myself fueling his Cars love. Here are the items he has received over the past year:
- Dish set (plate, bowl, cup, utensils)
- Cars suitcase
- Cars backpack
- Cars undies (got to motivate the move from Diapers!)
- 2 pc short set
- 2 pc jogging suit
- McQueen Beanbag chair
- Cars themed birthday party decor
- Giant Cars wall decals (for bedroom redesign project)
- Cars hamper (for bedroom redesign project)
- Cars foam wall hook (bedroom redesign)
- Cars Racing Play rug (bedroom redesign)
- Cars light switch plate (bedroom redesign)
- Cars curtain (bedroom redesign)
-Lightening McQueen Bed (purchased though Facebook Yard sale group)
- Cars travel potty toilet seat cover (FB Yardsale group)
- Set of cars books (FB Yardsale group)
- 2 larger Lightening McQueen Cars (garage sales)
- Racer on Board window decal
- Cars Blanket
- Cars bedding set
- Sippy cup
- Lightening McQueen shoes
- Stuffed/Plush McQueen
- Mini Cars characters
- 2 Cars baseball caps
- Cars winter hat
- McQueen sandals
I think its safe to say he has more than his fair share of Cars items! Except for the bedroom redesign (which we budgeted for), we haven’t spent a whole lot on these items. The most expensive was the suitcase and the party decor. I could have gotten a child-sized suitcase at half the price. A generic party theme would have also cut my expenses, and I’m sure the kids would have had just as much fun.
So how much of this is psychological? Disney puts out these products because they know people will buy them. We buy them because they make our kids (and us) happy. Does that make Disney evil? I don’t think so….it makes them a business.
Did I go overboard with the Cars items? Some may argue yes. But, I’m a first time mom, so I’m allowed to indulge my son a little!
But does this make me a victim of marketing? I don’t feel like it does…but then again, maybe that’s the point. Is it any different than my husband’s obsession preference with Snap-On tools…because “they are the best”, according to him. But I digress…
I choose Cars themed toys, clothing, and decor because I know my son enjoys them, not because Disney convinced me of their value. I know he would enjoy these items because he enjoyed the movie (so some could argue indirect marketing).
At the end of the day, Disney/Pixar is a business – their fundamental goal is the generate revenue. Product sales are a part of their business, as it is for many organizations – big and small.
What about you?
What is your opinion on Disney / Pixar’s product marketing?
Do you find yourself partial to a particular brand?
What do you (or your kids) indulge in?